12 May 2014

DEAR FRANCES

The fresh London-based label, fusing clean contemporary designs with traditional craftsmanship. 
Made in Italy by skilled artisans and from the finest European materials, the designs are confident and romantic, with astute attention to detail. The new season AW14 is strong, romantic and raw - the urban inspired collection features sharp heels, layered flats and classic silhouettes, combined with contemporary detailing and powerful crisp lines. The relationship between artisanal tradition and designer street style creates a fresh aesthetic for the modern romantic and epitomises the sophisticated urban woman. Dear Frances ‘MOVE ME’ draws on tangible strength, clean lines, fresh light and soft geometry. 
With the strong support of a number of mentors from the Italian shoe industry, the team share a vision of creating beautiful products, which tell the intimate story of the Dear Frances brand. 
Find out more at www.dearfrances.com 



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